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High-level / TL;DR

Empowering shelters and municipalities to embrace 21st-century solutions on 20th-century budgets, EveryPet Charity spearheads a transformative shift in return-to-home programs leveraging comprehensive, equitable identification solutions.

Through strategic partnerships with established & proven tech companies and manufacturers, we are reshaping the landscape of returning missing animals to their fur-ever homes.

Our approach involves close collaboration with nonprofit animal shelters, municipalities, and the diverse pet-loving communities they serve to bring about a new era of inclusive pet safety and retrieval with cutting-edge solutions.

What is "Equitable Pet Identification"?

Currently, many shelter or government provided identification solutions do not link directly to the pet parent, requiring a third-party to facilitate any reunion with a lost pet and their family. Pet licenses link to a government agency, or shelter contracted by the local government. Rabies tags are connected to the veterinarian that administered the vaccine. And microchips, usually inserted into pets prior to adoption or required in some communities in order to be a legally registered pet, are often pre-registered by the shelter or veterinarian, and require scanning at these facilities in order for reunification to occur. 


Now imagine if you were a marginalized member of the community, who is aware that folks like you aren't always treated fairly by the organizations that provide these pet identification options.  You quite possibly don't trust government or other organizations of authority with your personal data and control of returning your beloved family pet home safe and sound.  You likely would not want to participate in these types of pet identification, because you feel it directly threatens your ability to keep your pet with you.  For more information about how marginalized community members have experienced unfair and inequitable practices historically, we strongly encourage you to check out

EveryPet Charity is advocating equitable pet identification, and is championing efforts to bring such programs to all members of their pet community. 

To be considered equitable:


  • Special hardware  (e.g. chip scanner, battery power) or 3rd party (e.g. vet, shelter, mobile app) to access tech linking to pet owner information

  • Required annual fees from pet owner to use technology or access/update information


  • Link to an pet owner-controlled, updatable, secure, free pet profile

  • Have reliable 24/7 non-computer/smartphone access (e.g. printed # for call center)

How It Works

There are multiple participants helping to make this all come together, and EveryPet Charity is the hub connecting the parties to help make it happen.

The Collaborators:

  • Tech Companies - established companies with proven, equitable pet identification technology that shelters are needing but otherwise cannot easily afford

  • Manufacturers - trusted and known manufacturers utilizing tech in their products

  • Nonprofit Shelters & Municipalities - groups with programs that are underfunded and looking to increase return-to-home and reduce animals entering shelters for all members of their pet community

  • Community Leaders - identified diverse community leaders and community based organizations that understand their unique needs and pathways for optimal communication and community education

  • EveryPet Charity - connecting it together: providing grants to nonprofits to bring in the latest, proven solutions to quickly reunite pets with their fur-ever families without exhausting their budgets

By bridging the gap between traditional return-to-home (RTH) solutions and modern, equitable pet identification technology, EveryPet Charity empowers non-profit animal shelters and municipalities to offer advanced RTH solutions that ensure all pets in the community can be quickly and safely reunited with their owners when lost.  The result is reduced stress on the animal & family, reduced cost to shelters as animals are less likely to go through a shelter's doors, and reduced risk of injury to the animal (or others in the community by a lost & frightened animal).

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